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peterpunk @ 10:16 am: Breastfeeding
Research on media representation of breast and bottle feeding was published in the British Medical Journal
Representing infant feeding: content analysis of British media portrayals of bottle feeding and breast feeding
Lesley Henderson, Jenny Kitzinger, and Josephine Green
BMJ, 2000, 321(7270): pp. 1196-1198
Media representations of breastfeeding often portray it as unusual, embarrassing, difficult or funny. By contrast, bottle feeding is presented as the normal and socially acceptable way to feed a baby. Analysis of one month of television outputlocated just one TV program, Channel 4's soap opera Brookside , that showed a woman breastfeeding. The researchers found another 9 scenes in which breast pumps appeared (not in use). By contrast there were 170 scenes of bottle feeding (including formula preparation) across all kinds of programmes. Problems with bottle feeding were suggested only once in the TV sample while there were 27 references to problems with breastfeeding, including sleepless nights, 'droopy' breasts, sore nipples and being tied to the baby. Similar findings were echoed in the analysis of newspaper reporting. The conclusion: the media rarely present positive or just routine representations of breastfeeding and this may have profound implications for how women decide to feed their babies and thus for the health of the next generation.

Taken from www.sheilakitzinger.com

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Date:December 19th, 2009 07:45 am (UTC)


Thank you for the heads up on breastfeeding and the information on the commercialization of the breast pumps, I really appreciate it, i use ameda ultra breast pump daily, never cared to know when did it came in the market, your making me search for it now!
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